BRANDING

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Are you struggling to stand out from your competitors?

Do you feel like your brand’s personality isn’t being accurately conveyed through your current visual identity? Your visual brand plays a key role in defining how your company is perceived and is capable of transmitting the essence and personality of your brand through colors, typography, pattern, symbology, and language.

Our team of experienced designers understands the importance of a strong visual identity in building trust and recognition with your customers. With our Visual Branding service, we’ll work with you to create a unique and memorable brand identity that accurately represents your company’s values and personality.

Our Process

Our process is simple and efficient. After budget approval and down payment, we’ll send you a brief questionnaire to gather important information about your company and your goals for your new visual identity. From there, we’ll conduct market research to better understand your niche and your competitors and begin creating your brand with your unique vision in mind.

What’s Included?

– Creation of the logo and all its variations
– Definition of typography
– Color palette definition
– A breakdown of the applied logo and patterning
– Presentation of the entire visual identity with 3D mockups – All files in high resolution and in all necessary formats

Your Visual Branding package includes everything you need to establish a strong and cohesive brand identity!

Investment

Service/Description	Investment
Visual Branding	$999 USD *
Total	$999 USD*

Delivery time

20 days after receiving the brief.

Additional

Additional items, such as stationery and templates for social networks, among others, must be communicated for package reassessment.

Get in touch

Don’t settle for a lackluster visual identity that fails to convey your brand’s true essence. Contact us at [email protected] or by filling out the form below to learn more about how we can help you connect with your audience and establish a strong, memorable brand identity.

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What is branding?

Branding is the process of creating a unique name, symbol, design, and overall image that identifies and differentiates a product, service, or company from others in the market. It’s more than just a logo or slogan, it’s the perception that people have about your business, and it’s the way you make your customers feel about your products or services.

Why is branding important for your business?

Branding is essential for any business, whether it’s a small startup or a large corporation. It helps to establish your business’s credibility and reputation, and it makes it easier for customers to recognize and remember your brand. A strong brand can increase customer loyalty, improve customer retention, and attract new customers. It can also set you apart from your competitors and help you to stand out in a crowded market.

Branding terms to know

• Brand Identity
• Brand Equity
• Brand Awareness
• Brand Positioning
• Brand Loyalty
• Brand Strategy
• Brand Experience
• Brand Relevance

Brand Identity

Brand identity encompasses the visual, audio, and verbal elements that represent a brand. These can include a logo, color palette, typography, brand voice, and other design elements. A brand’s identity should be consistent across all platforms and touchpoints to ensure recognition and build brand equity.

Brand Equity

Brand equity refers to the value that a brand adds to a product or service beyond its functional attributes. This can be measured in terms of brand loyalty, customer satisfaction, and perceived quality. Brands with high equity can often command a price premium and have a competitive advantage in the marketplace.

Brand Awareness

Brand awareness is the extent to which consumers are familiar with a brand and its products or services. This can be measured through brand recognition and recall. Brands with high awareness are more likely to be considered by consumers when making purchasing decisions.

Brand Positioning

Brand positioning is the way in which a brand is perceived in relation to its competitors, as well as its target audience. This can include factors such as price, quality, and unique selling proposition. A brand’s positioning should be based on a deep understanding of its target market and should differentiate it from competitors.

Brand Loyalty

Brand loyalty refers to a customer’s commitment and preference for a particular brand over other brands in the same product category. Here are some examples of brand loyalty:

Brand strategy

Brand strategy is the plan that outlines how a brand will achieve its business goals and differentiate itself in the marketplace. This can include factors such as target market, positioning, and communication tactics. A brand’s strategy should be based on a deep understanding of its customers and the competitive landscape.

It typically consists of several key elements, including:

1. Brand purpose: This is the reason why the brand exists and what it hopes to achieve. It is the driving force behind the brand and helps to define its identity and values.
2. Target audience: The brand strategy should clearly define the ideal customer or target audience for the brand. This includes demographics, interests, behaviors, and other relevant information.
3. Brand positioning: This is how the brand is perceived in the minds of consumers compared to its competitors. It is important to identify what sets the brand apart and what unique value it brings to the market.
4. Brand voice: The brand strategy should define the tone and personality that the brand will use in its messaging and communication. This includes the language, style, and messaging that will resonate with the target audience.
5. Brand identity: This is the visual representation of the brand, including its logo, color scheme, typography, and other design elements. The brand strategy should define these elements and how they will be used consistently across all channels.
6. Brand messaging: This is the story and message that the brand will communicate to its target audience. It should be compelling, relevant, and resonate with the audience.
7. Brand experience: This is the overall experience that the customer has when interacting with the brand, including customer service, product quality, and the overall brand experience. It is important to ensure that the brand experience aligns with the brand strategy and reinforces the brand values and messaging.

Brand experience

Brand experience refers to the sum total of all interactions that a customer has with a brand, including its products, services, marketing communications, and customer service. A positive brand experience can build loyalty and advocacy, while a negative experience can damage a brand’s reputation. Brands should strive to create consistent and positive experiences for their customers.

Here are some examples of brand experiences:

1. Visiting a store: The physical environment of a store can impact a consumer’s brand experience. A store with a clean, organized layout and friendly staff can leave a positive impression on customers.
2. Online interactions: Interactions with a brand online, including browsing their website, social media presence, and online customer service, can also impact a customer’s brand experience.
3. Customer service: How a brand handles customer complaints, queries or feedback can greatly impact the brand experience.
4. Product quality: The quality and reliability of a brand’s products can also play a significant role in shaping a customer’s brand experience.
5. Brand messaging and advertising: The messaging used in a brand’s advertising, marketing campaigns, and social media presence can also contribute to the overall brand experience.
6. Brand loyalty programs: Rewards programs, discounts, and promotions can help foster a sense of loyalty and a positive brand experience.

Overall, a brand experience encompasses every interaction that a customer has with a brand, from the initial awareness of the brand to post-purchase interactions.

Brand Relevance

Brand relevance refers to the extent to which a brand remains meaningful and valuable to its target audience over time. Here are some examples of brand relevance:

1. Spotify: Spotify’s relevance is built on its ability to meet the needs and preferences of modern music listeners. The company’s platform provides personalized playlists and music recommendations based on users’ listening habits, making it easy for them to discover new music and artists that fit their tastes.
2. Lululemon: Lululemon’s relevance is built on its ability to tap into the growing trend of health and wellness. The company’s yoga-inspired clothing and accessories have become synonymous with the brand, while its focus on community and lifestyle has helped it connect with consumers on a deeper level.
3. Netflix: Netflix’s relevance is built on its ability to transform the entertainment industry with its streaming platform and original content. The company’s focus on personalized recommendations, binge-worthy shows, and exclusive content has helped it remain relevant and popular among viewers around the world.

Brand relevance is crucial for businesses to remain successful and competitive in a rapidly changing market. By staying in tune with the evolving needs and preferences of their target audience, brands can maintain their relevance and continue to resonate with consumers over time. The above examples highlight how some of the world’s most successful brands have achieved brand relevance by connecting with their audience, delivering innovative products or services, and staying true to their brand identity.

How to create a brand identity?

Creating a strong brand identity takes time and effort, but it’s worth it in the long run. Here are some steps to help you create a brand identity:

• Define your brand’s mission, vision, and values.
• Research your target audience and understand their needs and preferences.
• Choose a name that is easy to remember and reflects your brand’s personality.
• Create a logo that is simple, memorable, and timeless.
• Choose a color palette and typography that reflects your brand’s personality and resonates with your target audience.
• Develop a brand voice and tone that aligns with your brand’s personality and resonates with your target audience.
• Create a brand style guide that outlines your brand’s visual and verbal identity.