What are you trying to communicate? And who are you trying to reach?
A social media strategy goes beyond having a nice feed and well-curated hashtags. It is a key ingredient of social media marketing. It requires understanding your audience and knowing how you want your brand to be perceived to determine your goals and the type of content you need to create.
Why does your brand need a social media strategy?
The majority of people today are on social media, including your potential customers. Before you communicate with your audience you need a better understanding of what attracts them, and what makes them engage with any brand by commenting on a Facebook post, replying to an Instagram story, or retweeting a tweet. The question ends up being: what do you need from your audience and what do they need from you? What can you give them to make them remember you?