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What are the main OKRs for marketing managers?

OKRs, or Objectives and Key Results, are a popular framework for setting goals and tracking progress. Marketing managers may have a variety of OKRs depending on their specific role and responsibilities, but some common OKRs for marketing managers might include the following:

  1. Increase brand awareness
    One potential objective for a marketing manager is to increase brand awareness. This could involve increasing the number of people who are aware of the company’s brand, products, or services. Possible key results for this objective could include metrics such as the number of social media followers, website visitors, or email subscribers. By focusing on increasing brand awareness, a marketing manager can help to raise the visibility of the company and its offerings.
  2. Increase engagement with target audience
    Another potential objective for a marketing manager is to increase engagement with the company’s target audience. This could involve increasing the level of interaction and engagement with the target audience through various channels, such as social media, the company website, or events.
    Possible key results for this objective could include metrics such as the number of likes, comments, or shares on social media posts, or the number of clicks on a particular call-to-action. By increasing engagement with the target audience, a marketing manager can help to build relationships and foster a sense of connection with potential customers.
  3. Increase sales
    This objective might be focused on increasing the company’s overall sales or revenue. Key results could include metrics such as the number of new customers acquired, the value of total sales, or the average order value. By focusing on increasing sales, a marketing manager can help to drive the growth and success of the company.
  4. Improve customer satisfaction
    This could involve increasing the level of satisfaction among the company’s existing customers through various measures and efforts. Key results for this objective could include metrics such as customer satisfaction scores or the percentage of customers who would recommend the company to others. By improving customer satisfaction, a marketing manager can help to retain existing customers and build a positive reputation for the company.
  5. Launch new product or service
    Another potential objective for a marketing manager is to launch a new product or service for the company. This could involve introducing a new offering to the market and ensuring its success. Possible key results for this objective could be the number of pre-orders or the percentage of the target audience who express interest in the product or service. By launching a new product or service, a marketing manager can help to expand the company’s offerings and drive growth.

In general, marketing managers should aim to create OKRs that are specific, measurable, achievable, relevant, and time-bound (SMART). This will help ensure that the OKRs are clear and actionable, and that progress can be accurately tracked and measured.